The Founder

I lead The Zebra Issue as a founder-level creative partner working directly with founders, leaders, and senior teams. My work sits at the intersection of narrative, strategy, and art direction; shaping brands at moments of invention, reinvention, or elevation. Over the years, I’ve held creative or strategic custodianship for brands including Coca-Cola, Tapal, Dalda, Gillette, Walls, and Mobilink, alongside extensive personal and founder branding work.
My work is most alive when building brands from the ground up, repairing broken positioning, and helping founders see clearly what their brand can become. I work hands-on, leading the vision and setting the standard, then directing teamsto bring that vision to life with precision and restraint. From here on, I engage founder to founder with clients willing to invest time, intellectual honesty, and resources into real transformation.
The work is made possible by a closely held team of exceptional creatives and strategists people chosen for their integrity, craft, and judgement. Together, we build brands with clarity, discipline, and intent.

Humaira Saleem

The Founder &
Chief Creative Officer

The Founder

I lead The Zebra Issue as a founder-level creative partner working directly with founders, leaders, and senior teams. My work sits at the intersection of narrative, strategy, and art direction; shaping brands at moments of invention, reinvention, or elevation. Over the years, I’ve held creative or strategic custodianship for brands including Coca-Cola, Tapal, Dalda, Gillette, Walls, and Mobilink, alongside extensive personal and founder branding work.
My work is most alive when building brands from the ground up, repairing broken positioning, and helping founders see clearly what their brand can become. I work hands-on, leading the vision and setting the standard, then directing teamsto bring that vision to life with precision and restraint. From here on, I engage founder to founder with clients willing to invest time, intellectual honesty, and resources into real transformation.
The work is made possible by a closely held team of exceptional creatives and strategists people chosen for their integrity, craft, and judgement. Together, we build brands with clarity, discipline, and intent.

Humaira Saleem

The Founder & Chief Creative Officer